Over the last ten years, the mobile game market has seen astronomical growth, with the iOS market at the forefront of this expansion. However, the recent trend is that porting AAA gaming on iPhone does not always result in the intended success of their launch. Popular AAA ports, such as “Assassin’s Creed,” “Resident Evil,” and “Death Stranding,” have failed to resonate with mobile gamers. This move has led to poor performance metrics following the release of these ports.
- Reports suggest that the ambitious ports of popular franchises on the iPhone aren’t in high demand.
- There are lots of titles to compete within a saturated market.
AAA Gaming On Mobile & Competition With Oversaturated Market
The expectation that mobile gamers would be excited about AAA games didn’t exactly work out. While there is a strong interest in AAA-like mobile games, the mobile market is driven by different dynamics than traditional platforms. The high costs of AAA games and the prevalence of free-to-play games have created a disconnect. Mobile players typically do not want to pay premium rates for games that do not feel like they were developed for mobile platforms.
On Mobilegamer.biz, their article suggests that the marketing for these ports of AAA games may have been botched. In a crowded mobile market, marketing is key to cutting through the noise. If a player does not know about a game’s unique features or enhancements, they are likely to pass over it for other products that are more familiar to them.
Because the video game industry is quickly evolving, developers looking to make a mark on mobile will need to be aware of what mobile gamers desire or have experience with. The burgeoning scene of indie games, or more innovative titles, shows that there is still a lot of market for different, engaging experiences to be shared between mobile gamers.
Conclusion
All in all, I believe the clamor for AAA gaming on mobile devices is real but the realization of that potential has not quite been met. There is a lot to learn from the challenges of porting and developing in the mobile space to ensure your big game is successful.
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